Marlboro Black Menthol has been a strong and classic offering from the Marlboro brand, capturing the hearts of menthol smokers worldwide with its captivating menthol taste. This variety is sold globally, and anywhere you go, be it in China or America, you will see it displayed on cigarette shelves. It is a favorite among many menthol smokers.
A fun fact from a case study by the Marlboro team shows that smokers who have tried Marlboro Black Menthol have stayed with this variety for more than 10 years. They reported that they could not find another product offering the same taste and solid nicotine kick, a combination unique to Marlboro Black Menthol, which contains 1.1mg of nicotine and 12mg of tar.
This case study speaks for itself, demonstrating that Marlboro Black Menthol is truly a classic of the Marlboro brand. Released in November 1998, a year after the Asian financial crisis, it showed great sales and demand. Many people affected by the financial crisis turned to smoking to cope with stress, leading to high cigarette sales during that year. Analysts believe the success of Marlboro Black Menthol was due in part to the Asian financial crisis.
Overall, Marlboro Black Menthol has solidified its place as a timeless classic in the Marlboro lineup.